I am a creative marketer and designer currently based in Ho Chi Minh City, Vietnam. I have had over 8 years of professional experience in marketing, branding and graphic design for several domestic and international brands.

I am often known as something of a Jack-of-all-trades, but would rather see myself in the lesser-quoted phrase that comes after it: Master of None. “Why should we be interested in someone who, in other words, isn’t specialised in anything”, you ask? Well, I can’t help it if you are indifferent to me, especially if you are looking for a specialist in his or her particular field. Nonetheless, since you are already here, I might as well attempt to roughly explain my philosophy. For me, proclaiming to master something implies knowledge and perfection, which are not only fatal barriers to progress, but, in most cases, preposterous. “One always has exaggerated ideas about what one doesn’t know”, says Camus. This is why I heartily profess to know nothing, to be of a perpetually curious and eclectic disposition, and to continually learn from as vast a range as I can.

As an avid reader, I enjoy perusing a wide range of fields for the better part of my free time: from business, marketing and advertising, literature, philosophy — Western and Eastern alike, to natural, social, behavioural and political sciences, among others.

Widening my range has provided me with not only an ever-growing repertoire of creative materials, but also a mindset of striving to see everything in multiple perspectives, to maintain the benefits of breadth, diverse experience (or, to borrow the words of  Wilhelm von Humboldt, “the absolute and essential importance of human development in its richest diversity”), lateral and interdisciplinary thinking. All of the these are, to conclude, the sine qua non of my navigation in life, career, and intellectual pursuit of creativity.