The Problem:

Asked of the most impactful event of 2020, most of Modmo’s target audience would reply the pandemic. If one was fortunate, some of its nuisances included the social distancing, quarantine, stress, along with various changes and legislatrions that completely turned one’s life upside down.

During this period, bikes market in general and e-bikes in particular received an upsurge of interest, due to the fact that closed-air forms of commute such as cars and buses were discouraged from the fear of contamination.

The Approach:

For Christmas, Modmo launched a small campaign with a couple of executions to celebrate the holidays, with a concept that nicely linked the spirit of the season, our product and social events.