The Problem:

Saigon is a high-end eBike integrated with top-edge technological innovations in e-mobility. Modmo wanted to promote its features and selling propositions, such as the long-range battery, powerful motor, the ease of commuting in traffic, in a creative campaign.

The Approach:

We thought long and hard about how best to deliver our messages in a creative way.

• Its 200km range battery? One can commute between two distant cities on a single charge.
• Its powerful motor? Up-hill rides are so effortless that the only way to tell that one is doing so is the leaning houses on the sides of the road.
• Its silence? One can glide through a library without disturbing anyone.
• Its maneuverability and sustainability? In traffic, one leaves behind the cars and their emission.